Five years ago, YouTube introduced us to their partner-program. It was simple to sign up for a service, upload stuff, and make money out of it in no time. This procedure helped YouTube to become world’s biggest video collection platform, but this also led to some complications. People started to create accounts and upload videos which they do not had right to upload, e.g movie clips, songs, sport matches of different kind etc.
In an effort to overcome such uploaders, YouTube has announced a policy change which will affect new comers from today. Now on, creators won’t be able to monetize their video until they hit 10,000 views on their channel. YouTube official stated that this threshold will give people a chance to gather enough information on a channel to know if it’s legit. And it won’t be as high to discourage new creative minds for signing up for the partnership program.
“In a few weeks, we’ll also be adding a review process for new creators who can apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” stated Ariel Bardin, YouTube’s VP of product management, in a blog post published few hours ago. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
We have to protect the original content whose videos are being re-uploaded by scam artists, these new rules and regulations may help YouTube to keep offensive videos away from the brands that spend alot of money marketing on their platform. This has been a big problem for YouTube in recent weeks. “This new threshold gives us enough information to determine the validity of a channel,” words of Bardin. “It also allows us to confirm if a channel is following our community guidelines and advertiser policies.”
Now users won’t be able to monetize their video before hitting 10k views, no adds will appear unless your channel is verified after touching the ten thousand milestone.
As it moves to a next level it may help to differentiate copyrighted content to be used by its original creators. YouTube has taken a bold step for its new followers. It’s only a matter of time that will reveal how the next generation of creators will make out of this applied policy.